Ads of the World's Ivan Raszl interviews Nylon Studios on music and sound design in online advertising.
Click here to read the interview
For more info visit www.nylonstudios.com
8.10.2010
CHECK OUT OUR NEW LOOK! NYLON STUDIOS HAS A FRESH NEW IDENTITY
Our groovy new logo was illustrated by Craig Redman, creator of the Darcel character recently featured in the NYC Restaurant Week TV spot we did the music for.
8.05.2010
NEW YORK CITY "RESTAURANT WEEK" TV COMMERCIAL FEATURES QUIRKY AMBIENT MUSIC CREATED BY NYLON STUDIOS
Nylon Studios recently created an original musical score for a new TV spot promoting NYC Restaurant Week, which has been extended until September 6th. The TV spot features a hungry lead character named “Darcel,” who is overjoyed when he learns that his luxurious, affordable dinners don’t stop after just one week in the summer. Nylon Studios composer Oli Chang says his concept for the music was derived from a different short film he worked on, directed by designer Craig Redman, which also featured Darcel. Chang remarks, “The idea behind that music was to use a family of analogue synths, shaping them to sonically illustrate the block shapes and bold colors of Darcel.”
Chang was given complete artistic freedom in creating the music for the project. “My challenge,” he says, “was to find a new and contemporary way to bring an illustrated film to life. It was fun trying to find ways to comically juxtapose Darcel’s “wrong” moments with cute pop sounds."
For more info visit www.nylonstudios.com
Chang was given complete artistic freedom in creating the music for the project. “My challenge,” he says, “was to find a new and contemporary way to bring an illustrated film to life. It was fun trying to find ways to comically juxtapose Darcel’s “wrong” moments with cute pop sounds."
For more info visit www.nylonstudios.com
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