Showing posts with label Nylon News. Show all posts
Showing posts with label Nylon News. Show all posts

10.15.2010

NYLON STUDIOS COMPOSER JACK MILAS CREATES SOUND DESIGN FOR NEW O2 COMMERCIAL


Nylon Studios composer Jack Milas recently worked on a new spot for the European telecommunications company 02.

Check out the spot here:


The sound design for the track lightheartedly mirrors the humor in the commercial, which spotlights the convenient features of O2 products. One user on a clunky cardboard laptop sends an e-mail by manually writing a letter by hand and posting it through a hole in the computer screen; another user searches a contact in her cell phone through a physically attached address book.

Jack states, “I wrote the music for the ad as a song and wanted the sound to feel as if it were pulled from a CD rather than composed for a commercial. I would describe the genre as somewhere between Indie folk and pop.”
 

For more info visit www.nylonstudios.com

10.07.2010

7UP "SMILEY SPADE" TV COMMERCIAL STARRING DAVID SPADE FEATURES QUIRKY MUSIC AND SOUND DESIGN BY NYLON STUDIOS

Nylon Studios recently created an original musical score for a new TV spot promoting 7UP, featuring actor and comedian David Spade. In the spot, Spade is in the middle of the tiresome process of unpacking a new apartment, but gets rejuvenated after drinking a 7UP--who doesn't? Commenting on the music/sound, Nylon Studios executive producer Mark Beckhaus says "The objective was to emphasize the change in Spade's mood before he drank the 7UP (pre-bubbly) to after he drank the 7UP (bubbly)."
Still from "Smiley Spade"

To enhance the spot's sitcom-like style, Nylon Studios composers used quirky instrumentation to poke fun and play up the comedy. Beckhaus continues, "The music style was in the style of a 50's sitcom theme, fun and energetic. It enhanced the crazy nature of the spot and Spade's mood change."

To watch "Smiley Spade" click here

For more info visit www.nylonstudios.com

9.01.2010

NYLON STUDIOS REIMAGINES ICONIC “HAPPY LITTLE VEGEMITES” JINGLE

Nylon Studios recently reimagined the well-known TV commercial jingle “Happy Little Vegemites” for agency JWT. 




Vegemite, the popular Australian savory food spread made from yeast extract, aired its first advertising jingle back in 1954.  The catchy, drum-beat tune rang out across Australia, and quickly became an iconic advertising classic.   This new spot combines a more simplified group-sung version of the song against nostalgic, black and white imagery pumped up with bursts of color.

Nylon executive producer Karla Henwood says, "We wanted to conjure sounds which remind people of the long history most Aussies have with vegemite from their childhood, while emphasizing how it remains a part of our culture today." 

She continues, “Our creative goal was to revitalize the original vintage sound, which was very military and marching band.   We introduced some sonic elements from scraggy 60s pop arrangements and an indie sound.   The idea was to keep it raw and scruffy but still shiny, similar to the Where the Wild Things Are and Juno soundtracks.”

During production, Nylon Studios collaborated closely with JWT creatives, experimenting with different musical styles to complement the visuals.    After considering a more formal orchestra and celebrity vocal talent, they found that the spot called for something different - which composer Jonathan Dreyfus describes as “a more communal, folksy sound, and less of a concert piece.”

To produce the vocals Nylon brought in many combinations of singers for the group-by-group mash-up heard on the track.  

Henwood concludes, “The most exciting part for the studio was simply working with such an iconic jingle.  Most of us have known that song since we’ve known words, so working on it was a massive buzz.   When you approach a well-known piece like this, where so many great composers have worked on it, it is important to take on board what came before without letting it overpower what you want in a fresh, new arrangement.”

For more info visit www.nylonstudios.com

8.10.2010

NYLON STUDIOS INTERVIEW WITH "ADS OF THE WORLD"!

Ads of the World's Ivan Raszl interviews Nylon Studios on music and sound design in online advertising.   

Click here to read the interview

For more info visit www.nylonstudios.com

CHECK OUT OUR NEW LOOK! NYLON STUDIOS HAS A FRESH NEW IDENTITY

























Our groovy new logo was illustrated by Craig Redman, creator of the Darcel character recently featured in the NYC Restaurant Week TV spot we did the music for.

8.05.2010

NEW YORK CITY "RESTAURANT WEEK" TV COMMERCIAL FEATURES QUIRKY AMBIENT MUSIC CREATED BY NYLON STUDIOS

Nylon Studios recently created an original musical score for a new TV spot promoting NYC Restaurant Week, which has been extended until September 6th. The TV spot features a hungry lead character named “Darcel,” who is overjoyed when he learns that his luxurious, affordable dinners don’t stop after just one week in the summer. Nylon Studios composer Oli Chang says his concept for the music was derived from a different short film he worked on, directed by designer Craig Redman, which also featured Darcel. Chang remarks, “The idea behind that music was to use a family of analogue synths, shaping them to sonically illustrate the block shapes and bold colors of Darcel.”

Chang was given complete artistic freedom in creating the music for the project. “My challenge,” he says, “was to find a new and contemporary way to bring an illustrated film to life. It was fun trying to find ways to comically juxtapose Darcel’s “wrong” moments with cute pop sounds."





For more info visit www.nylonstudios.com

7.29.2010

ORIGINAL MUSIC AND SOUND DESIGN FOR FAMOUS FOOTWEAR’S NATIONAL “MAKE TODAY FAMOUS” CREATED BY NYLON STUDIOS

Still from "Make Today Famous"
To view press release click here

To view the campaign go here

7.26.2010

NYLON STUDIOS MAKES SEXY MUSIC FOR PERRIER INTERACTIVE CAMPAIGN STARRING DITA VON TEESE

Dita Von Teese starring in interactive Perrier campaign
Nylon Studios recently conceptualized and created a musical score for Perrier’s new interactive campaign, starring the lovely Dita Von Teese. Nylon was approached by production company The Colony and Ogilvy Paris to create a sultry soundtrack for the campaign’s innovative user-driven website. The site offers a game in which a lingerie-clad Dita strips and seduces in a variety of scenarios in a luxurious Latvian mansion.

Nylon composers Johnny Green and Jack Milas, in tandem with audio mixer Dave Robertson, created a sleek, adaptable soundtrack which gives nods to the musical stylings of Chris Isaak and Nick Cave, while adding a burlesque twist. The final score slowly builds at the right moments simulating a live musical performance and commercial sound – a combination rare in web content.

Nylon Studios mixing engineer Dave Robertson remarks, "The music aesthetic evolved over the whole project to a perfect balance between racy and recognizable."

7.14.2010

NYLON STUDIOS CELEBRATES SCREENING OF “STORM SURFERS-NEW ZEALAND” WITH AN AFTER-PARTY AT SOHO HOUSE



The extreme sport documentary “Storm Surfers-New Zealand,” with music by Nylon Studios composer Michael Yezerski, was screened recently at Soho House. Yezerski gave a brief introduction and then mingled with guests at the after-party.






To view pictures from the after-party click here

7.08.2010

NYLON STUDIOS COMPOSES MUSIC FOR NEW OCEANA PSA


It takes an "Entourage" to save the world's bluefin tuna.

Nylon Studios' composer Jonathan Dreyfus and sound designer Simon Lister created the engaging music for a new call to action PSA for Oceana, featuring HBO's Entourage star Adrian Grenier. The PSA was directed by Klaus Obermeyer of Aero Films and Nylon Studios was hand-picked to design all sounds for the TV spot. Click here for the spot.

Simon comments, "The sound design complements the music without over powering the music, soft splashes, underwater atmospheres, slow motion feeling sounds."

Behind-the-scenes photos and a brief interview with Adrian were covered in the June issue of GQ Magazine.

For more info visit Nylon's website.

6.03.2010

RANTS ON RAM WITH SOUND ENGINEER TONE ASTON


Recently, Nylon Studios' sound engineer Tone Aston was interviewed for his work on the 2010 Dodge RAM TV commercial that features a voiceover by American actor & voiceover king Samuel "Sam" Elliott. By recording original tracks of hundreds of crashing rocks and stones, Tone layered the sounds to create a colassal rockslide.

To see more from Nylon Studios, visit them on Vimeo or visit NylonStudios.com

5.27.2010

FILM COMPOSER MICHAEL YEZERSKI SCORES THE WAITING CITY AUSTRALIAN FEATURE


SYDNEY, AUSTRALIA -- May 26, 2010 -- Nylon Studios’ award-winning composer Michael Yezerski recently completed the score for the feature length film, The Waiting City. Working from his studio in Sydney, Yezerski is known for creating diverse musical scores and compositions for feature films and advertising campaigns, alongside his work as an established world music composer.

The Waiting City (director Claire McCarthy, starring Radha Mitchell and Joel Edgerton) is the upcoming Australian feature film following the story of a young couple who travel to Calcutta in order to retrieve their newly adopted child -- only to find the arrangements are not complete once they arrive. The story unfolds to reveal a fragile, complicated marriage and reality as Westerners attempting to understand the labyrinthine city.

Spending several weeks in Calcutta, Yezerski worked and experimented with local musicians who provided musical rhythms and textures to which he applied his signature melodies. The resulting score is filled with rich sounds from unique local instruments.

Yezerski’s career highlights include composing for feature length films such as Elissa Down’s feature length film Black Balloon (2008) and Clayton Jacobson’s Kenny, to providing music for major advertising campaigns such as Snickers, Jeep and McDonalds. For Black Balloon he won the 2008 Australian Screen Music Award for Best Soundtrack Album and Best Original Song. His independent work includes working with the Australian Chamber Orchestra, the Australian Art Museum, Gondwana Voices and collaborating with composer and conductor, Richard Tognetti.

For more info on Michael visit MichaelYezerski.com and http://www.nylonstudios.com/

5.26.2010

NYLON STUDIO GLOBAL EP, MARK BECKHAUS, SHARES POV ON MUSIC PIRACY

Mark Beckhaus Shares Point of View: Online Music Piracy

Online piracy of music has been an out-of-control wildfire for too long. Until publishers and record companies can completely overhaul the pricing model it will continue. Spotify is a big step in a better direction, hopefully it will be adopted by US companies soon.

In terms of the current download model, I'm happy to pay my $1 a track and $10 an album to iTunes, as I'm a copyright owner myself and can appreciate the value and afford it. But for the average 12 year old it's too much. They need to make it so cheap that it's not worth ripping off, say 10c a track. Then they'll get the buy in and acceptance of copyright by the masses.

For more info on Nylon Studios' Globel EP Mark Beckhaus or Nylon visit NylonStudios.com

5.25.2010

AUSTRALIAN CREATIVE MAG DIGS UP THE FUNKY SOUND CREATIONS OF BLAIR JOSCELYNE

Composer Blair Joscelyne is a man of many sounds, unusual instruments and ideas. Recently, Australia Creative Magazine covered the intricacies inside Blair's musical mind.

To view the featured piece please click here.

For more info on Blair Joscelyne or Nylon Studios visit http://www.nylonstudios.com/

5.04.2010

INTERNATIONAL MAGAZINE BOARDS MAGAZINE PROFILES COMPOSER BLAIR JOSCELYNE

The term ninja has attained buzzword status in recent years thanks to the tech industry’s affinity for dramatic job titles.

Professional networking site LinkedIn lists more than 800 ninja-related occupations, past and present. Type “ninja” into the site’s search field and the first result is an ad man: MDC Partners chief innovation officer Faris Yakob, who worked at Naked Communications for five years as digital ninja.

Challenge this new breed of ninja to a street fight and you’ll face a dizzying assault of computer lingo and interactive marketing speak.

Unfortunately, that kind of defense won’t cut it on the mean streets of Sydney, which is why Nylon Studios composer Blair Joscelyne studies ninjutsu survival tactics every Wednesday night with a group of black-clad men he knows nothing about.

In 2002, he was perusing the Yellow Pages for an athletic, after-work hobby and spotted an ad for Ninjutsu Australia. After observing one class, he was intrigued and signed up to study the philosophies and unorthodox combat strategies practiced by warriors in feudal Japan.

For Joscelyne, who is now a black belt, ninjutsu offers a mix of athletic training and character building unlike anything he experiences composing ad music. He has trained in various survival skills, and traditional and improvised weaponry including cutlery, magazines, swords, ninja stars and rope.

“Being a musician I come from a culture where everyone is really friendly and open,” he says. “Studying ninjutsu was the first time in my life that I realized, wow there is no small talk here - there is no life beyond the two hours of training.”

At first, he admits the steely silence of the training hall was terrifying. The students do not engage in chatter, address each other by surname and do not acknowledge each other outside the class.

“I have no idea what their names are or what their jobs are,” he says. “They also have no idea what my name is or what my job is even though I’ve seen them once or twice a week every week for almost a decade.”

He describes ninjutsu as “extremely confronting”, but more practically-minded than other martial arts, such as karate. Students are taught to think preemptively and do whatever it takes to diffuse a conflict, with violence employed only as a last resort.

The sensei uses an adrenalin-based technique that involves pushing, slapping or screaming at the students until they are in a genuinely fearful state. Whereas karate teaches students just to respond to specific punches and kicks, the ninja also learns to control this destabilizing rush of adrenalin.

The ninja’s focus benefits Joscelyne in everyday life. Once while taking the train with friends on a Friday night, another passenger became unruly, started shouting and pointed his finger threateningly in his direction.

“I started yelling at myself and insulting myself loudly,” he says. “And he sort of sat down [as if he] thought ‘this guy’s crazy’ and we got off the train and went home. As much as that seems ridiculous, the point of ninjutsu is to do what you need to do to get home safely.”

This article marks the first time he’s spoken about his stealthy hobby at length. He’s breaking his silence now because he believes the centered attitude he’s cultivated over the past eight years can be of benefit to others.

“It’s like performing with music. I’ve always felt nervous getting up performing live,” he says. “I don’t think that fear ever goes away. You just learn how to manage it.”

Article: Kevin Ritchie for boards Magazine.
For more info on Blair and Nylon Studios visit http://www.nylonstudios.com/