Nylon Studios recently created an original musical score for a new TV spot promoting
7UP, featuring actor and comedian
David Spade. In the spot, Spade is in the middle of the tiresome process of unpacking a new apartment, but gets rejuvenated after drinking a 7UP--who doesn't? Commenting on the music/sound, Nylon Studios executive producer Mark Beckhaus says "The objective was to emphasize the change in Spade's mood before he drank the 7UP (pre-bubbly) to after he drank the 7UP (bubbly)."
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| Still from "Smiley Spade" |
To enhance the spot's sitcom-like style, Nylon Studios composers used quirky instrumentation to poke fun and play up the comedy. Beckhaus continues, "The music style was in the style of a 50's sitcom theme, fun and energetic. It enhanced the crazy nature of the spot and Spade's mood change."
To watch "Smiley Spade" click
here
For more info visit
www.nylonstudios.com
