Nylon Studios recently created an original musical score for a new TV spot promoting NYC Restaurant Week, which has been extended until September 6th. The TV spot features a hungry lead character named “Darcel,” who is overjoyed when he learns that his luxurious, affordable dinners don’t stop after just one week in the summer. Nylon Studios composer Oli Chang says his concept for the music was derived from a different short film he worked on, directed by designer Craig Redman, which also featured Darcel. Chang remarks, “The idea behind that music was to use a family of analogue synths, shaping them to sonically illustrate the block shapes and bold colors of Darcel.”
Chang was given complete artistic freedom in creating the music for the project. “My challenge,” he says, “was to find a new and contemporary way to bring an illustrated film to life. It was fun trying to find ways to comically juxtapose Darcel’s “wrong” moments with cute pop sounds."
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