Nylon Studios composer Jack Milas recently wrote and performed the original music for AT&T’s new spot advertising their high speed Internet offering. The playful Indie pop music highlights the lighthearted tone of the spot, which features a man traveling around town on the back of a computer mouse. As the line reads at the end of the commercial, “Now everyone can explore the world from home.”
To add a “human element” to the quirky music, Jack incorporated as much live instrumentation and percussion as possible. He comments, “The instrumentation was fairly unique. The two main instruments are an old 50’s Silvertone acoustic guitar and pitched up Double bass put through a guitar amp. Also the fact that it doesn’t have drums was refreshing to work with.”
The music’s lyrics, which Jack wrote and sang himself, gently mirror the spot’s message about exploring the world. Jack tells us the coolest part about the project was getting to sing his own song. He comments, “Usually we have professionals come in and sing, but I think this time they liked the fact that my voice didn’t sound too slick and the imperfections in it. So they went with it!” For more info visit www.nylonstudios.com
