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Dita Von Teese starring in interactive Perrier campaign |
Nylon Studios recently conceptualized and created a musical score for
Perrier’s new interactive campaign, starring the lovely
Dita Von Teese. Nylon was approached by production company
The Colony and
Ogilvy Paris to create a sultry soundtrack for the campaign’s innovative user-driven website. The site offers a game in which a lingerie-clad Dita strips and seduces in a variety of scenarios in a luxurious Latvian mansion.
Nylon composers
Johnny Green and
Jack Milas, in tandem with audio mixer
Dave Robertson, created a sleek, adaptable soundtrack which gives nods to the musical stylings of Chris Isaak and Nick Cave, while adding a burlesque twist. The final score slowly builds at the right moments simulating a live musical performance and commercial sound – a combination rare in web content.
Nylon Studios mixing engineer Dave Robertson remarks, "The music aesthetic evolved over the whole project to a perfect balance between racy and recognizable."