10.25.2010

NYLON’S MARK BECKHAUS INTERVIEWED BY AGENCY RECORD MAGAZINE

Agency Record magazine interviews Nylon Studios’ Mark Beckhaus on creating killer campaigns and the importance of music in connecting with the viewer.

Click here to read the interview.

For more info visit www.nylonstudios.com

10.21.2010

WATCH THE NEW BEHIND-THE-SCENES INTERVIEW WITH NYLON STUDIOS COMPOSER BLAIR JOSCELYNE

Check out this video interview of Nylon Studios composer Blair Joscelyne demonstrating the amazing range of vintage and unique constructed instruments that form Nylon's sound design and music compositions.

To watch the video click here

For more info visit www.nylonstudios.com

10.15.2010

NYLON STUDIOS COMPOSER JACK MILAS CREATES SOUND DESIGN FOR NEW O2 COMMERCIAL


Nylon Studios composer Jack Milas recently worked on a new spot for the European telecommunications company 02.

Check out the spot here:


The sound design for the track lightheartedly mirrors the humor in the commercial, which spotlights the convenient features of O2 products. One user on a clunky cardboard laptop sends an e-mail by manually writing a letter by hand and posting it through a hole in the computer screen; another user searches a contact in her cell phone through a physically attached address book.

Jack states, “I wrote the music for the ad as a song and wanted the sound to feel as if it were pulled from a CD rather than composed for a commercial. I would describe the genre as somewhere between Indie folk and pop.”
 

For more info visit www.nylonstudios.com

10.07.2010

7UP "SMILEY SPADE" TV COMMERCIAL STARRING DAVID SPADE FEATURES QUIRKY MUSIC AND SOUND DESIGN BY NYLON STUDIOS

Nylon Studios recently created an original musical score for a new TV spot promoting 7UP, featuring actor and comedian David Spade. In the spot, Spade is in the middle of the tiresome process of unpacking a new apartment, but gets rejuvenated after drinking a 7UP--who doesn't? Commenting on the music/sound, Nylon Studios executive producer Mark Beckhaus says "The objective was to emphasize the change in Spade's mood before he drank the 7UP (pre-bubbly) to after he drank the 7UP (bubbly)."
Still from "Smiley Spade"

To enhance the spot's sitcom-like style, Nylon Studios composers used quirky instrumentation to poke fun and play up the comedy. Beckhaus continues, "The music style was in the style of a 50's sitcom theme, fun and energetic. It enhanced the crazy nature of the spot and Spade's mood change."

To watch "Smiley Spade" click here

For more info visit www.nylonstudios.com