Check out this video interview of Nylon Studios composer Blair Joscelyne demonstrating the amazing range of vintage and unique constructed instruments that form Nylon's sound design and music compositions.
To watch the video click here
For more info visit www.nylonstudios.com
10.15.2010
NYLON STUDIOS COMPOSER JACK MILAS CREATES SOUND DESIGN FOR NEW O2 COMMERCIAL
Nylon Studios
composer Jack Milas recently worked on a new spot for the European telecommunications
company 02.
Check out the spot here:
The sound design for the track lightheartedly mirrors the humor in the commercial, which spotlights the convenient features of O2 products. One user on a clunky cardboard laptop sends an e-mail by manually writing a letter by hand and posting it through a hole in the computer screen; another user searches a contact in her cell phone through a physically attached address book.
Jack states, “I wrote the music for the ad as a song and wanted the sound to feel as if it were pulled from a CD rather than composed for a commercial. I would describe the genre as somewhere between Indie folk and pop.”
The sound design for the track lightheartedly mirrors the humor in the commercial, which spotlights the convenient features of O2 products. One user on a clunky cardboard laptop sends an e-mail by manually writing a letter by hand and posting it through a hole in the computer screen; another user searches a contact in her cell phone through a physically attached address book.
Jack states, “I wrote the music for the ad as a song and wanted the sound to feel as if it were pulled from a CD rather than composed for a commercial. I would describe the genre as somewhere between Indie folk and pop.”
For more info visit www.nylonstudios.com
10.07.2010
7UP "SMILEY SPADE" TV COMMERCIAL STARRING DAVID SPADE FEATURES QUIRKY MUSIC AND SOUND DESIGN BY NYLON STUDIOS
Nylon Studios recently created an original musical score for a new TV spot promoting 7UP, featuring actor and comedian David Spade. In the spot, Spade is in the middle of the tiresome process of unpacking a new apartment, but gets rejuvenated after drinking a 7UP--who doesn't? Commenting on the music/sound, Nylon Studios executive producer Mark Beckhaus says "The objective was to emphasize the change in Spade's mood before he drank the 7UP (pre-bubbly) to after he drank the 7UP (bubbly)."
To enhance the spot's sitcom-like style, Nylon Studios composers used quirky instrumentation to poke fun and play up the comedy. Beckhaus continues, "The music style was in the style of a 50's sitcom theme, fun and energetic. It enhanced the crazy nature of the spot and Spade's mood change."
To watch "Smiley Spade" click here
For more info visit www.nylonstudios.com
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| Still from "Smiley Spade" |
To enhance the spot's sitcom-like style, Nylon Studios composers used quirky instrumentation to poke fun and play up the comedy. Beckhaus continues, "The music style was in the style of a 50's sitcom theme, fun and energetic. It enhanced the crazy nature of the spot and Spade's mood change."
To watch "Smiley Spade" click here
For more info visit www.nylonstudios.com
9.01.2010
NYLON STUDIOS REIMAGINES ICONIC “HAPPY LITTLE VEGEMITES” JINGLE
Nylon Studios recently reimagined the well-known TV commercial jingle “Happy Little Vegemites” for agency JWT.
Vegemite, the popular Australian savory food spread made from yeast extract, aired its first advertising jingle back in 1954. The catchy, drum-beat tune rang out across Australia, and quickly became an iconic advertising classic. This new spot combines a more simplified group-sung version of the song against nostalgic, black and white imagery pumped up with bursts of color.
Nylon executive producer Karla Henwood says, "We wanted to conjure sounds which remind people of the long history most Aussies have with vegemite from their childhood, while emphasizing how it remains a part of our culture today."
She continues, “Our creative goal was to revitalize the original vintage sound, which was very military and marching band. We introduced some sonic elements from scraggy 60s pop arrangements and an indie sound. The idea was to keep it raw and scruffy but still shiny, similar to the Where the Wild Things Are and Juno soundtracks.”
During production, Nylon Studios collaborated closely with JWT creatives, experimenting with different musical styles to complement the visuals. After considering a more formal orchestra and celebrity vocal talent, they found that the spot called for something different - which composer Jonathan Dreyfus describes as “a more communal, folksy sound, and less of a concert piece.”
To produce the vocals Nylon brought in many combinations of singers for the group-by-group mash-up heard on the track.
Henwood concludes, “The most exciting part for the studio was simply working with such an iconic jingle. Most of us have known that song since we’ve known words, so working on it was a massive buzz. When you approach a well-known piece like this, where so many great composers have worked on it, it is important to take on board what came before without letting it overpower what you want in a fresh, new arrangement.”
For more info visit www.nylonstudios.com
Vegemite, the popular Australian savory food spread made from yeast extract, aired its first advertising jingle back in 1954. The catchy, drum-beat tune rang out across Australia, and quickly became an iconic advertising classic. This new spot combines a more simplified group-sung version of the song against nostalgic, black and white imagery pumped up with bursts of color.
Nylon executive producer Karla Henwood says, "We wanted to conjure sounds which remind people of the long history most Aussies have with vegemite from their childhood, while emphasizing how it remains a part of our culture today."
She continues, “Our creative goal was to revitalize the original vintage sound, which was very military and marching band. We introduced some sonic elements from scraggy 60s pop arrangements and an indie sound. The idea was to keep it raw and scruffy but still shiny, similar to the Where the Wild Things Are and Juno soundtracks.”
During production, Nylon Studios collaborated closely with JWT creatives, experimenting with different musical styles to complement the visuals. After considering a more formal orchestra and celebrity vocal talent, they found that the spot called for something different - which composer Jonathan Dreyfus describes as “a more communal, folksy sound, and less of a concert piece.”
To produce the vocals Nylon brought in many combinations of singers for the group-by-group mash-up heard on the track.
Henwood concludes, “The most exciting part for the studio was simply working with such an iconic jingle. Most of us have known that song since we’ve known words, so working on it was a massive buzz. When you approach a well-known piece like this, where so many great composers have worked on it, it is important to take on board what came before without letting it overpower what you want in a fresh, new arrangement.”
For more info visit www.nylonstudios.com
8.10.2010
NYLON STUDIOS INTERVIEW WITH "ADS OF THE WORLD"!
Ads of the World's Ivan Raszl interviews Nylon Studios on music and sound design in online advertising. Click here to read the interview
For more info visit www.nylonstudios.com
CHECK OUT OUR NEW LOOK! NYLON STUDIOS HAS A FRESH NEW IDENTITY
Our groovy new logo was illustrated by Craig Redman, creator of the Darcel character recently featured in the NYC Restaurant Week TV spot we did the music for.
8.05.2010
NEW YORK CITY "RESTAURANT WEEK" TV COMMERCIAL FEATURES QUIRKY AMBIENT MUSIC CREATED BY NYLON STUDIOS
Nylon Studios recently created an original musical score for a new TV spot promoting NYC Restaurant Week, which has been extended until September 6th. The TV spot features a hungry lead character named “Darcel,” who is overjoyed when he learns that his luxurious, affordable dinners don’t stop after just one week in the summer. Nylon Studios composer Oli Chang says his concept for the music was derived from a different short film he worked on, directed by designer Craig Redman, which also featured Darcel. Chang remarks, “The idea behind that music was to use a family of analogue synths, shaping them to sonically illustrate the block shapes and bold colors of Darcel.”
Chang was given complete artistic freedom in creating the music for the project. “My challenge,” he says, “was to find a new and contemporary way to bring an illustrated film to life. It was fun trying to find ways to comically juxtapose Darcel’s “wrong” moments with cute pop sounds."
For more info visit www.nylonstudios.com
Chang was given complete artistic freedom in creating the music for the project. “My challenge,” he says, “was to find a new and contemporary way to bring an illustrated film to life. It was fun trying to find ways to comically juxtapose Darcel’s “wrong” moments with cute pop sounds."
For more info visit www.nylonstudios.com
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