NYLON COMPOSER BLAIR JOSCELYNE COMPOSES MUSIC FOR QUIRKY NEW CASCADE BEER TV SPOT

Nylon Studios recently teamed up again with Droga5 and production company Revolver - this time to create a new commercial for Cascade Brewery Co. Titled "Brewed by Feel," the spot follows a chatty brewer biking casually along a dirt path through idyllic country fields.  The brewer barely pays attention to the path as he describes how Cascade beer is special as it is brewed by "the feel."

Nylon composer Blair Joscelyne created the spot's music and notes his creative approach, "I really wanted to get in touch with how the brewer was feeling as he rode along.  There is something very normal about a bike's slow stroll, but this spot has a slightly unsettling humor as he never watches where he is going. I think this normality, mixed with something a little off, was key to creating the music."

NYLON STUDIOS CREATES MUSIC AND SOUND DESIGN FOR NEW AT&T SPOT

 
Nylon Studios composer Jack Milas recently wrote and performed the original music for AT&T’s new spot advertising their high speed Internet offering. The playful Indie pop music highlights the lighthearted tone of the spot, which features a man traveling around town on the back of a computer mouse. As the line reads at the end of the commercial, “Now everyone can explore the world from home.”

To add a “human element” to the quirky music, Jack incorporated as much live instrumentation and percussion as possible. He comments, “The instrumentation was fairly unique. The two main instruments are an old 50’s Silvertone acoustic guitar and pitched up Double bass put through a guitar amp. Also the fact that it doesn’t have drums was refreshing to work with.”

NYLON STUDIOS SOUND DESIGNER AND CO-FOUNDER SIMON LISTER SHARES HIS ADVENTURE FILMING AND PHOTOGRAPHING IN MOROCCO

Interviewed here, Nylon Studios co-founder/sound designer Simon Lister speaks about photographing and filming during his recent 8-day tour through the Moroccan desert on a motorbike. Originally from New Zealand, Simon has been in the audio industry for more than 20 years and worked on major campaigns with some of the world’s most renowned ad agencies and television directors. 

Read below for a detailed account of Simon’s trip.

INTERVIEWER: Welcome back! Is the experience of riding on a motorbike in Morocco unlike any other?

SIMON LISTER: If you want to ride on rocks, harsh arid land, dried up riverbeds and mountains, I guess Morocco would be the place to go. And that’s what I found. Morocco is definitely a hard, barren place and the country is all made upon rock. I arrived by plane into the town of Ouarzazate at 2:30 AM and met my guide who was going to take me on my off-road motorbike tour. I wanted to travel by myself on this trip since I wanted to be able to stop wherever and whenever I wanted and take photos without holding up a group.

NYLON’S MARK BECKHAUS INTERVIEWED BY AGENCY RECORD MAGAZINE

Agency Record magazine interviews Nylon Studios’ Mark Beckhaus on creating killer campaigns and the importance of music in connecting with the viewer.

Click here to read the interview.

For more info visit www.nylonstudios.com

WATCH THE NEW BEHIND-THE-SCENES INTERVIEW WITH NYLON STUDIOS COMPOSER BLAIR JOSCELYNE

Check out this video interview of Nylon Studios composer Blair Joscelyne demonstrating the amazing range of vintage and unique constructed instruments that form Nylon's sound design and music compositions.

To watch the video click here

For more info visit www.nylonstudios.com

NYLON STUDIOS COMPOSER JACK MILAS CREATES SOUND DESIGN FOR NEW O2 COMMERCIAL

Nylon Studios composer Jack Milas recently worked on a new spot for the European telecommunications company 02.

Check out the spot here:


The sound design for the track lightheartedly mirrors the humor in the commercial, which spotlights the convenient features of O2 products. One user on a clunky cardboard laptop sends an e-mail by manually writing a letter by hand and posting it through a hole in the computer screen; another user searches a contact in her cell phone through a physically attached address book.

Jack states, “I wrote the music for the ad as a song and wanted the sound to feel as if it were pulled from a CD rather than composed for a commercial. I would describe the genre as somewhere between Indie folk and pop.”

 

For more info visit www.nylonstudios.com

7UP "SMILEY SPADE" TV COMMERCIAL STARRING DAVID SPADE FEATURES QUIRKY MUSIC AND SOUND DESIGN BY NYLON STUDIOS

Nylon Studios recently created an original musical score for a new TV spot promoting 7UP, featuring actor and comedian David Spade. In the spot, Spade is in the middle of the tiresome process of unpacking a new apartment, but gets rejuvenated after drinking a 7UP--who doesn't? Commenting on the music/sound, Nylon Studios executive producer Mark Beckhaus says "The objective was to emphasize the change in Spade's mood before he drank the 7UP (pre-bubbly) to after he drank the 7UP (bubbly)."

Still from "Smiley Spade"

To enhance the spot's sitcom-like style, Nylon Studios composers used quirky instrumentation to poke fun and play up the comedy. Beckhaus continues, "The music style was in the style of a 50's sitcom theme, fun and energetic. It enhanced the crazy nature of the spot and Spade's mood change."

To watch "Smiley Spade" click here

For more info visit www.nylonstudios.com